Royal Enfield Partners with Flipkart to Offer 350cc Motorcycles Online

New Delhi, September 19, 2025 – In a move that blends India’s rich motorcycling heritage with modern digital convenience, Royal Enfield, a division of Eicher Motors Limited, has announced its partnership with Flipkart to make its 350cc motorcycle range available for purchase online from September 22, 2025. For the first time, Royal Enfield’s entire 350cc portfolio – including the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and Meteor 350 – will be offered on an e-commerce platform. Initially, customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai will be able to purchase motorcycles directly on Flipkart, with fulfilment handled by Royal Enfield’s authorized dealers. The partnership ensures customers benefit from flexible payment options and full GST benefits starting September 22. Commenting on the collaboration, B. Govindarajan, Managing Director of Eicher Motors & CEO of Royal Enfield, said: “At Royal Enfield, our mission has always been to make pure motorcycling accessible to more riders. Partnering with Flipkart allows us to meet today’s digital-first customers by offering a simple and convenient online journey, while ensuring our dealer partners deliver a seamless and personal experience.” Royal Enfield, the world’s oldest motorcycle brand in continuous production, continues to expand its global footprint, with operations in over 65 countries, more than 2000 retail stores in India, and seven modern CKD assembly facilities worldwide. This partnership reflects a strategic push to enhance digital sales channels and make iconic mid-size motorcycles more accessible to a wider base of enthusiasts. Disclaimer: This article is based on the company’s official press release and is intended for informational purposes only. It does not constitute investment advice. Follow me for more corporate and market updates.