Sterling Holiday Resorts Enters Varanasi

Sterling Holiday Resorts, a wholly owned subsidiary of Thomas Cook (India), has entered Varanasi with the opening of Sterling Varanasi, strengthening its presence across India’s key spiritual destinations. Deal Snapshot • Property: Sterling Varanasi • Location: Near Sankat Mochan Hanuman Temple • Rooms: 33 • Key access to Assi Ghat, Kashi Vishwanath Temple, BHU & Ganges ghats • Adds Varanasi to Sterling’s growing spiritual tourism network Strategic Impact The expansion aligns with Sterling’s Destination Architect strategy, focusing on destinations driven by spirituality, culture, heritage, cuisine and family travel. Investor Relevance Sterling now operates 3,900+ keys across 67+ destinations, with Varanasi adding another important high-intent tourism market to its portfolio. For information purpose only. Not investment advice. Like | Share | Follow