TVS Motor’s Norton Showcases Brand Resurgence and New Models at EICMA 2025

Milan, November 4, 2025:** Norton Motorcycles, a subsidiary of **TVS Motor Company**, unveiled its bold **brand resurgence strategy** at *EICMA 2025* with the launch of **four all-new models – Manx R, Manx, Atlas, and Atlas GT**. The event marks a new era for the legendary British brand, backed by **over £200 million investment** by TVS in Norton’s **state-of-the-art Solihull facility**. The company also introduced a **new Norton logo**, symbolizing its evolution while staying true to its heritage. The new **Manx R superbike**, powered by an **all-new 1,200cc V4 engine producing 206 hp and 130 Nm torque**, represents Norton’s blend of **luxury, performance, and innovation**, featuring carbon-fiber components, Marzocchi semi-active suspension, Brembo Hypure brakes, and an 8-inch TFT display. TVS Chairman **Sudarshan Venu** said the Norton resurgence demonstrates the synergy of British craftsmanship and Indian engineering excellence, emphasizing a long-term plan for global expansion across **200+ showrooms in the UK, USA, India, and Europe**. With a **25% workforce increase** and focus on innovation, Norton aims to reclaim its position as one of the world’s most desirable motorcycle brands. **#TVSMotor #NortonMotorcycles #EICMA2025 #ManxR #AtlasGT #Superbike #Innovation #EngineeringExcellence #MotorcycleNews** Disclosure: Not a recommendation. Shared for informational and educational purposes only. Follow for: Auto & mobility updates, corporate launches, and financial insights.