RELIANCE

Retail buys Kelvinator to boost its durables business

Retail, led by Isha Ambani, has acquired American appliance manufacturer Kelvinator, aiming to expand its presence in the consumer durables market. This acquisition combines Reliance's extensive retail network with Kelvinator's established brand reputation and legacy of innovation. Reliance Retail intends to leverage Kelvinator's brand equity to enhance its offerings across various appliance categories, targeting growth and deeper consumer engagement.