SJS Enterprises is a design-to-delivery aesthetic solutions provider for the auto and consumer durable sectors. It manufactures products like 3D dials, logos, chrome-plated parts, and in-mold decorative parts for leading auto OEMs. Though small, it services clients like TVS, Bajaj, Whirlpool, and Hero MotoCorp. What most people miss is its move into smart surface technology—a futuristic area where display panels and interior trims merge into touch-sensitive surfaces in EVs and luxury vehicles. Through its subsidiary Exotech, SJS is exploring capacitive touch interfaces and advanced in-mold electronics, a trend just starting to take off globally. In FY24, SJS clocked over ₹450 crore in revenue with consistent margins and strong cash flows. The company operates asset-light and has near-zero debt. It’s not just a component maker—it’s becoming a critical aesthetics and UX partner for the next generation of smart vehicles and appliances.

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