E-Commerce & Beauty Retail – FSN E-Commerce Ventures Ltd.

Understanding GMV, NSV and Retail Growth: FSN E-Commerce Ventures, the parent company of

was in focus today after providing a positive Q2 FY27 business update. The company expects consolidated GMV growth to be around the high twenties, while net sales value growth is expected to be in the early thirties. Its beauty vertical continued to perform strongly, and the company added 14 new stores, taking the total to 338. Same-store sales growth was reportedly in the early twenties, the strongest in the last six quarters. Upstox - Online Stock and Share Trading Learning point: For e-commerce companies, investors should understand GMV, net revenue, customer acquisition, same-store sales and unit economics rather than focusing only on headline sales growth.