$TVSMOTOR

TVS MOTOR LAUNCHES ‘TVS PADDOCK’ PREMIUM RETAIL EXPERIENCE 🏍️✨ • 🏪 Introduces TVS Paddock, an exclusive premium retail and ownership experience channel • 🎯 Designed for TVS' premium motorcycle portfolio with focus on personalization and customer engagement • 🤝 Brings together motorcycles, community, experiences, merchandise and customization under one roof • 🛠️ Features dedicated consultation & Built-To-Order (BTO) customization zones • 👥 Includes premium community spaces and immersive brand experiences • 🏎️ Inspired by TVS Racing heritage and engineered for premium motorcycle enthusiasts • 🌍 Designed by Checkland Kindleysides (London, UK) • 📅 Scheduled to launch in Q2 FY27 🟢 Impact: Positive (Strengthens TVS' premiumization strategy, enhances brand positioning and customer experience, supporting growth in the high-margin premium motorcycle segment.)