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SHUBINVESTS I SEBI RA

15th May 2025 ยท SEBI-Registered Analyst

๐Ÿš— Auto Giants Hit a Speed Bump โ€” But Not All Is Bad News!

โ€œWhat happens when the highway gets crowded?โ€ Indiaโ€™s automobile industry โ€” a mirror to our economy โ€” recently shifted gears. Not in reverse, but not in overdrive either. ๐Ÿ“‰ Q4 FY25 wasnโ€™t the best for big auto companies. A high base effect (strong post-pandemic bounce-back last year) distorted growth rates. Meanwhile, buyers at the bottom of the pyramid struggled as: Cars got costlier (safety, tech, emission norms) EMIs got steeper (interest rates stayed high) Inflation ate into monthly budgets But hereโ€™s where it gets interesting: โœ… SUVs are unstoppable โ€” They now make up 55% of car sales, growing 11% YoY. Indian consumers love space, road presence, and style. โœ… EVs are no longer a buzzword โ€” Theyโ€™re becoming a core strategy, especially for Tata Motors and Mahindra. โŒ Small cars are fading fast โ€” Entry-level hatchbacks, once Indiaโ€™s pride, are down 12% YoY. ๐Ÿ›  Whoโ€™s Adapting Fast? ๐Ÿ”น Maruti Suzuki: Still a leader, but struggling in the EV race. It bets on hybrids and CNG. ๐Ÿ”น Tata Motors: Riding the EV wave and premiumising its brand โ€” a rare combo of volume and vision. ๐Ÿ”น Mahindra & Mahindra: SUV specialist turning tech-savvy. Watch their EV rollouts closely. ๐Ÿ’ก One Manโ€™s Insight: Imagine a roadside tea-seller who once dreamt of buying a Maruti Alto. Now, that dream feels distant โ€” prices have jumped, and EMIs pinch harder. But his kid? He dreams of an EV, or an SUV โ€” aspirational, modern, future-proof. The shift isnโ€™t just mechanical, itโ€™s generational. ๐Ÿ“ˆ Stocks that could benefit (not advice): Tata Elxsi

TATAELXSI
โ€“ designing auto-tech and EV software Minda Corp
MINDACORP
โ€“ key player in smart mobility components Samvardhana Motherson
MOTHERSON
โ€“ global auto ancillary giant riding EV demand Exide Industries
EXIDEIND
โ€“ battery play in the EV chain ๐Ÿ“˜ Learning Takeaway: Understanding sectoral shifts like SUV dominance and EV adoption helps retail investors identify trends early and avoid cyclical traps.

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