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SHUBINVESTS I SEBI RA

13th May 2025 · SEBI-Registered Analyst

💎 Gold, Growth & Grit — How India’s Jewellery Titans Sparkled in a Volatile Quarter

The world saw gold prices surge. Consumers grew cautious. But India’s jewellery giants — Titan

TITAN
and Kalyan Jewellers
KALYANKJIL
— didn’t flinch. Instead, they delivered standout Q4 numbers, proving that in retail, execution still beats noise. 🔹 Titan’s Strategy: Calm, Controlled, Calculated Jewellery revenue up 23.7%, despite gold becoming ~30% costlier Same-store sales grew 15%, showing core strength EBIT margins dipped just 0.25%, thanks to tight cost control and hedging Watches (up 20%) and eyewear (up 16%) offered diversification Weakness? Studded jewellery lagged, down 3% in mix Lab-grown diamonds? Titan’s waiting it out — prices are falling, competition’s rising 🔹 Kalyan’s Game: Bold, Aggressive, Expanding Revenue up 37%, with India business up 38% Same-store sales up 21% — wedding demand stayed strong Studded jewellery surged 47%, now 31% of sales Margin dipped slightly (6.4% vs 6.6%) due to gold price shock + franchise shift Plans to open 170 new stores, expanding aggressively beyond South India GML costs rose (from 3.5% to ~5%), hurting financing flexibility Both players are adjusting to changing consumer behaviour — Titan is experimenting with lightweight, low-karat designs, while Kalyan is betting big on franchise-led scale and offline presence for Candere. ✅ What You Can Do (For Learning Only): Track same-store sales growth vs total revenue to separate brand strength from expansion Watch how companies manage volatility in gold prices via product and financial strategy Study organised retail penetration in sectors with traditionally unorganised dominance 💡 20-Word Learning Takeaway: Even in volatile markets, disciplined operations, adaptive strategies, and smart expansion separate market leaders from the rest in the jewellery sector.

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