📈 GRM Overseas Expands '10X' Basmati Rice Brand into Saudi Arabia

Imagine sacks of India’s finest basmati rice — sun-aged, aromatic, and long-grained — now finding their way into the hearts and homes of Saudi consumers. That’s GRM Overseas

next chapter. The company, one of India’s top five rice exporters, has signed an agreement with Riyadh-based Seven Star Company Limited to distribute its flagship FMCG brand, ‘10X’ Basmati Rice, across Saudi Arabia’s retail shelves.​ This partnership allows GRM to sell multiple pack sizes of ‘10X’ through Seven Star’s extensive distribution and retail network. With over 440,800 MT annual production capacity, GRM aims to tap into the Middle East’s large Indian diaspora and rising demand for high-quality basmati rice, solidifying its footprint in international FMCG markets.​ For GRM, this marks a larger transformation—from a rice exporter to a consumer-focused global food company. The firm already exports to 50+ countries, supplies premium brands like Himalaya River and Tanoush, and is scaling its consumer food arm through its subsidiary GRM Foodkraft. In many ways, this Saudi deal isn’t merely a trade expansion—it’s a market story of Indian brands going truly global. For the lone market learner — this milestone reminds us India’s strength isn’t just in IT or steel, but also in the aroma of a grain that travels the world, one plate at a time. 📌 Learning Takeaway: GRM Overseas partners with Seven Star Company to distribute its ‘10X’ Basmati Rice brand across Saudi Arabia, boosting global FMCG presence.