India’s Diamond Edge: Demand Rising, Supply Tightening
India drives diamond demand and processing, but global supply tightening shows industry restructuring is already underway despite long-term optimism.
The global diamond story is slowly shifting—and India is at the center of it.
On one side, demand is rising. According to De Beers, India saw the fastest growth in natural diamond demand in 2025, even overtaking China. Unlike western markets, Indian buyers still attach emotional value to “real” diamonds, especially for weddings and legacy purchases.
On the other side, supply is tightening. De Beers reducing its elite buyers (sightholders) and sitting on excess inventory signals one thing clearly—the market is smaller today than expected. Companies are restructuring for present realities, not future hopes.
Now comes India’s real strength: Surat. Over 90% of the world’s diamonds are cut and polished here. That makes India not just a consumer, but the backbone of the global diamond pipeline.
Even Titan Company entering lab-grown diamonds shows segmentation—affordable fashion vs premium emotional value. Natural diamonds in India still hold strong positioning.
What this means:
India can support long-term demand, but global supply players are already adjusting to slower growth. This creates both risk and opportunity.
Titan Company