HUL – Unilever Targets Diwali Sweets Market with Ice-Cream Push

Festive campaign launch: Kwality Wall’s & Magnum to drive special products and promotions for Diwali. Local strategy focus: Post ice-cream business demerger, leveraging Indian festive culture for deeper engagement. Advertising blitz: Aims to create a memorable “ice-cream moment” during the festive season. Considerations Positive: Supports brand growth, boosts festive demand, and strengthens market presence. Risk: May face resistance from consumers loyal to traditional mithai.