Nykaa collaborates with OpenAI

FSN E-Commerce Ventures (Nykaa) has collaborated with OpenAI to introduce artificial intelligence-driven shopping experiences and make its catalogue directly accessible to users through ChatGPT. As part of the multi-year agreement, Nykaa Beauty and Nykaa Fashion have been integrated as connected apps within the ChatGPT platform. This will allow users to seek conversational recommendations for skincare, apparel and fragrances, with Nykaa serving as the destination to fulfil these queries. $NYKAA