PVR Inox launches three-screen multiplex

PVR Inox has launched its new three-screen multiplex at DLF Summit Plaza, Gurugram. Located on the prestigious Golf Course Road corridor, the new destination marks the company’s latest expansion in one of India’s most cosmopolitan urban markets. The multiplex features three auditoriums with 352 premium Sapphire seats, finished in luxurious leatherette upholstery. The seating offers 650 mm centre-to-centre spacing and a 1,500 mm back-to-back seat pitch, providing generous personal space and enhanced comfort. The three-screen cinema is equipped with 4K digital laser projection, Dolby 7.1 surround sound and Next-Gen 3D, delivering exceptional visual clarity, immersive audio and a richly detailed, lifelike cinematic experience across all auditoriums. Impact : This launch directly fuels PVR INOX’s margin-expansion strategy. While ticket sales account for roughly 52% of revenues, higher-margin Food & Beverages (30%) and premium seating upgrades significantly boost structural profitability per consumer. By offering boutique amenities like Sapphire leatherette seating with massive legroom, PVR INOX can command higher Average Ticket Prices (ATP) and Spend Per Head (SPH) View: PVR INOX remains highly positive over the next 1–3 months, driven by strong technical momentum, favorable corporate actions, and an attractive upcoming content slate. Disclosure : I do not hold any position in the mentioned stock. Disclaimer: Investment in securities are subject to market risk. This is for educational purpose only.