Ather Energy Rules Out In-House Cell Manufacturing

!ather Ather Energy CEO Tarun Mehta said the company will not invest in lithium-ion cell manufacturing, citing low ROI, and will instead source from partners, including Indian players. Ather recently tied up with Amara Raja Energy & Mobility. Unlike Ola Electric’s in-house cell push, Ather will focus on design, technology, and premium brand positioning.