Pidilite Expands Into Decorative Paints, Eyes 10-15% Market Share

Pidilite Industries, known for Fevicol, is making a bold push into the competitive decorative paints market, targeting non-urban India. With leadership transitioning to Sudhanshu Vats, the company may also bid for Akzo Nobel’s India business. Analysts see this as a strategic shift, positioning Pidilite against major players like Asian Paints and Grasim.