ITC - Adding Value

ITC’s Annual Report 2024–25 highlights its strategic focus on scaling up value-added agri-products, making them a vital growth engine. With sourcing across 22 states and over 3.5 million tonnes handled annually, ITC is deeply integrated from farm to consumer. The agri-business segment reported 25% growth in FY25, reaching ₹19,753 crore. This rise is driven by strong performance in key value chains—spices, coffee, marine products, and processed foods. In spices, ITC has become a trusted global supplier of chili, cumin, turmeric, and coriander by promoting food-safe, organic, and traceable sourcing. Coffee exports grew, supported by certified and premium varieties from key Indian regions. Frozen marine products—mainly shrimp—continued strong exports to markets like the EU, US, and Japan, meeting top food safety norms. Processed foods like tomato paste and fruit pulp are scaling rapidly via partnerships with small farmers. ITC is also investing in medicinal and aromatic plants (tulsi, ashwagandha, kalonji), supporting crop diversification and wellness-linked FMCG lines. This uplifts farmer incomes by 25–30% and strengthens product differentiation. Digital platforms like e-Choupal enhance sourcing efficiency, traceability, and farmer connect, deepening ITC’s value chain. Business Impact: Diversifies revenue beyond tobacco and core FMCG. Enhances margins through premium, quality-driven exports. Strengthens control over supply chain and traceability. Supports rural livelihoods and sustainability goals. Expands global footprint with high-value agri exports. Value-added agri-products are now a strategic pillar, driving growth, resilience, and inclusive value creation across ITC’s ecosystem.