HYUNDAI

Bets on Refreshes, Local Leadership, and Exports to Defend Market Position

is repositioning itself as a homegrown brand to counter rising competition from and . With a new Indian CEO, aggressive product strategy, and export ambitions, the company aims to sustain growth and profitability. - Leadership Shift & Strategic Vision: Tarun Garg becomes the first Indian CEO of Hyundai India, succeeding Unsoo Kim. The company emphasizes local empowerment, with full operational control and a clear mandate to launch 26 new models and achieve 15% market share by FY30. - Product Strategy & Market Dynamics: Hyundai’s retail share dropped to 11.7% in October from 13.4% in FY25. While rivals introduce new nameplates, Hyundai focuses on refreshing existing models like the Venue and Creta, adding new powertrain options (CNG, hybrid) and premium features. - IPO & Investment Commitment: Hyundai’s IPO last year was India’s largest, and the company plans to invest ₹45,000 crore to support its product roadmap. Analysts expect this to lift market share from 14% in FY25 to 15% by FY28, aided by SUV demand and premiumization. - Export Push & Balanced Growth: Hyundai aims to increase exports’ share of total sales from 21% to 30% by FY30, leveraging the global Hyundai Group ecosystem. Garg stresses the importance of sustainable growth—balancing volume, profitability, and shareholder value. - Competitive Landscape & Resilience: Despite market churn and foreign exits, Hyundai has maintained its No. 2 position since 2009. With a refreshed leadership, localized strategy, and long-term commitment, the company asserts its intent to remain a dominant force in India’s auto market.