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unveiled its NU_IQ platform on Independence Day 2025, signaling a strategic leap toward global readiness. This next-gen modular, multi-energy architecture is engineered to support a diverse range of body styles (“top hats”), powertrains (ICE, hybrid, EV), and drive configurations (FWD/AWD, LHD/RHD).
The four concepts symbolize different facets of the brand’s evolving design language and future ambitions:
Vision.S: A compact, urban-friendly SUV with rugged flair.
Vision.T: A mid-sized, off-road-ready SUV with a commanding stance.
***** Muscular and upright, with bold detailing like flared arches.
Vision.X: A sleek, family-oriented model, possibly crossing over into compact EV territory.
Crafted at Mahindra’s design centers in Mumbai and Banbury, UK, and engineered at their Research Valley facility, these concepts embrace the brand’s HEARTCORE design philosophy—anchored in contrast and emotional storytelling (“Opposites Attract”).
Production is slated to begin in 2027, with these SUVs targeting both Indian consumers and global left-hand drive markets—combining premium tech, uncompromised safety, and adaptable architecture.
Why It Matters:
* Global Ambition: With the NU_IQ platform, Mahindra looks beyond India, aiming to make its mark in global SUV markets with cutting-edge flexibility.
* Design Evolution: The diverse concept portfolio showcases versatility—from lifestyle-centric to adventure-ready SUVs—highlighting Mahindra’s growing design maturity.
* Strategic Differentiation: By aligning adaptability with its rugged brand identity, Mahindra is positioning itself as a formidable global SUV player.
A bold effort to redefine its future in SUVs, Mahindra’s 2027 vision is as much about expanding its design language as it is about competing on a global stage.
Source: The Hindu
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