Radico Khaitan to Launch Three New Luxury Offerings Amid Premiumisation Boom

, a leading player in India’s alcoholic beverage industry, is set to expand its premium portfolio with the launch of three new luxury products. The company’s CFO Dilip Banthiya highlighted that the industry is witnessing strong volume growth, with Radico Khaitan outperforming the market average. As consumer preferences shift towards premium and high-end liquor, the company remains optimistic about the sustained premiumisation trend. With an established presence in the market and a commitment to innovation, Radico Khaitan is strategically positioning itself to capture evolving consumer demand. Industry Insight The premium liquor segment is witnessing robust demand growth, driven by rising disposable incomes, evolving lifestyle choices, and increased brand consciousness. Companies investing in premium and luxury offerings are likely to see higher margins and sustained market leadership in the long run. Source: NDTV Profit No Recommendations