Core Offerings The company produces a wide range of tyres for various segments: Passenger Cars: Popular series include the Milaze X3 (known for high mileage) and SecuraDrive (focused on high-speed stability and braking). Two-Wheelers: Dominates the Indian market with the Zoom and Gripp series, often used as original equipment for brands like Royal Enfield and Bajaj. Commercial & Off-Road: Supplies heavy-duty tyres for trucks, buses, and agricultural machinery. Key Highlights Manufacturing: Operates seven large-scale manufacturing plants across India and Sri Lanka. Innovation: It was the first tyre company in the world to receive the Lighthouse Designation from the World Economic Forum for its use of Fourth Industrial Revolution technologies. Cricket Connection: Highly visible in sports through the CEAT Cricket Ratings and its iconic bat sponsorships with top international players. Global Recognition: It is the only tyre brand outside of Japan to win the prestigious Deming Prize, a global benchmark for Total Quality Management.