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VIJAY KUMAR GUPTA

26th Jun 2025 · SEBI-Registered Analyst

DABUR
📊 Stock Performance & Technical View Dabur's share price closed around ₹480.25 on June 25, showing strength as it moved above its 30-day and 50-day moving averages. The overall trend is stable, with some short-term positive momentum. Technical indicators like MACD suggest slight bullishness in the near term, although longer-term signals remain cautious. 🔍 Trading Range & Market Outlook The stock traded between ₹476 and ₹480 intraday. Weekly support is around ₹462–463, and resistance is seen near ₹472–478. If it sustains above ₹472.87, it could move toward the ₹483 zone. 🧭 Analyst Sentiment Market opinion is mixed. Some expect consolidation, while others note stable performance with low volatility. Valuations remain on the higher side with a P/E ratio around 47. 🧪 Business Highlights No major new announcements in the last few days. Earlier in June, Dabur expanded its product portfolio by introducing a premium beverage line under "Réal Cheers" and launched a nutraceutical initiative through the SIENS brand. These moves align with its ongoing diversification into wellness and health categories. 🛡️ Strategic Initiatives & Business Moves Portfolio rationalization: Exiting underperforming SKUs like Vedic Tea, Vita, and diapers to sharpen focus on core and premium brands (e.g., Real, Chyawanprash, Amla). Merger & M&A: Finalizing a merger with Sesa Care to strengthen its hair-care segment and enhance scale. Trade & distribution: Investing in e-commerce and quick-commerce expansion, while bolstering its network of over 450,000 traditional distributors and 13 million kirana stores. New product launches: Mid-June saw the launch of the premium mixer range “Réal Cheers” and nutraceuticals brand “SIENS.” 🔭 Key Watchpoints Going Forward Demand rebound in rural and urban markets will be critical for domestic recovery. Cost control and easing of input prices are needed to improve margins.

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