ETERNAL

Eternal Ltd

Eternal Ltd (formerly Zomato Ltd) is one of India’s most prominent consumer technology companies operating in the food delivery, restaurant discovery, and quick-commerce segments. Founded in 2010 and headquartered in Gurugram, the company started as a restaurant review and discovery platform before transforming into a full-fledged food ordering and delivery ecosystem. Over the years, Eternal diversified its portfolio through strategic acquisitions and innovations. Its Blinkit division, formerly known as Grofers, focuses on instant grocery and essentials delivery, catering to India’s rapidly growing quick-commerce market. The firm also operates Hyperpure, a B2B platform supplying restaurants with ingredients and kitchen essentials, strengthening its vertical integration. Eternal’s revenue model is primarily based on commissions from restaurant partners, delivery charges, and advertising on its platform. The company achieved a significant milestone in FY2024 by turning profitable for the first time, largely due to improved operational efficiency and strong order volume growth. However, challenges persist in maintaining consistent profitability as delivery costs, incentives, and competition continue to compress margins. Its long-term growth strategy includes deeper market penetration into Tier-II and Tier-III cities, expanding Blinkit’s reach, and enhancing the use of AI-driven personalization to improve user engagement. Eternal’s competitive edge lies in its brand loyalty, wide restaurant network, and strong logistics infrastructure, making it a key player in India’s evolving food-tech landscape.