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VIJAY KUMAR GUPTA

1st Apr · SEBI-Registered Analyst

NESTLEIND
The major candy crime right before the Easter holiday could cause shortages for customers across Europe, a claim Nestle, the Swiss parent company of the KitKat brand, has denied. Nestle confirmed the theft of a huge shipment, jokingly stating that the thieves took the KitKat brand's marketing slogan “take a break” quite literally. “We’ve always encouraged people to have a break with KitKat. But it seems thieves have taken the message too literally and made a break with more than 12 tons of our chocolate,” Nestlé said in a statement. The company told the Guardian that it is investigating the theft with local authorities and supply chain partners. The stolen bars were from KiKat’s new Formula One line, a result of KitKat’s becoming the official F1 chocolate bar last year, the Athletic reported. The candy bars were moulded into race car shapes, still featuring KitKat’s iconic chocolate-covered wafers.

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