SAREGAMA

🎵 SAREGAMA INDIA LTD — COMPANY OVERVIEW

1️⃣ India’s Oldest Music & Content Company Saregama is one of the oldest and largest music content owners in India. It holds rights to thousands of iconic songs across Hindi, regional, classical, devotional, and film music, covering multiple decades. It earns royalties every time this content is played on: Music streaming platforms (YouTube, Spotify, JioSaavn, Gaana) TV channels & OTT platforms Social media and short-video apps Films, advertising, events This makes Saregama a content IP monetisation business, with high margins and low incremental cost. 2️⃣ Strong Catalogue & Evergreen IP Saregama owns premium catalogues from: 1950s to early 2000s Bollywood era Legendary artists (Lata, Kishore, Rafi, etc.) Regional and devotional categories Old music library generates recurring revenue every year, because nostalgia and evergreen songs have continuous demand. 3️⃣ Growth Drivers 📌 Digital Streaming Boom India has 500+ million digital audio users. Every stream gives micro-royalty — scalable, recurring income. 📌 Carvaan & Devices The Carvaan music speaker business targets older users. It drives: Brand recall Additional sales of content packages 📌 New Music Acquisition Saregama has been aggressively acquiring rights of new films, web series, independent artists, and Telugu/Tamil music — expanding future revenue. 📌 Films & Web Series Company produces short films, web originals and TV content under Yoodlee Films — opens long-term OTT monetization. 📌 Licensing To OTT & Ads Ads, films, and OTT shows regularly license old songs — high-margin business.