AWL Strengthens FMCG Play with ‘Madhur’ Sugar Brand

AWL Agri Business has entered into a strategic arrangement with Shree Renuka Sugars to market and distribute the flagship ‘Madhur’ sugar brand across India. The partnership is expected to strengthen AWL’s Food & FMCG segment, expand its branded sugar presence, and enhance distribution synergies for both ‘Madhur’ and ‘Fortune’ products through a wider pan-India retail network.