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Vineet Saxena

26th Mar 2025 · SEBI-Registered Analyst

BHARTIARTL
’s IPTV launch: A strategic push for ARPU growth? 📈

BHARTIARTL
is expanding its digital ecosystem by rolling out IPTV services across 2000+ cities, integrating 29 OTT platforms (Netflix, Prime, Apple TV+), 600 TV channels, and Wi-Fi under a single plan starting at ₹699/month. From an investor’s perspective, this move aligns with the rising cord-cutting trend, boosting subscription-driven revenue and ARPU. The 30-day free trial is a strong customer acquisition strategy, potentially driving higher long-term retention. With Jio’s dominance in broadband & content bundling, can Airtel’s IPTV bet help it capture market share and sustain revenue growth? 📊 Key stock to watch! What are your thoughts on this? Comment below.

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