FirstCry shares plunged over 11 percent to close at Rs 239.45 apiece. Earlier during the day, the stock dropped more than 12 percent to hit a fresh 52-week low of Rs 236.80 apiece.! FirstCry-parent Brainbees Solutions on February 13 reported a consolidated net loss of Rs 28.43 crore for the third quarter of FY26, as against a net loss of Rs 7.79 crore reported in the corresponding quarter of the previous financial year. The company's quarterly losses widened due to quick-commerce-led discounting, supply disruptions and lower margins. This however included a one-time exceptional cost arising out of the implementation of the new labour codes which took effect last year. The company's revenue from operations meanwhile rose nearly 12 percent YoY to Rs 2,423.63 crore during the quarter under review, from Rs 2,172.31 crore in the year-ago period. Adjusted EBITDA grew more than 11 percent to Rs 153.8 crore, while adjusted EBITDA margin slightly declined to 6.3 percent.