Amir Chand Jagdish Kumar (Exports) Limited is a processor and exporter of basmati rice and other fast moving consumer goods (FMCG) products in India. The products in its rice segment comprise of basmati rice and other specialty rice, such as kolam rice, sona masuri, idli rice and ponni rice. Products in its FMCG segment comprise kitchen essential supplies, including wheat flour (atta), refined wheat flour (maida), gram flour (besan), instant phirni, idli rice flour, salt, semolina (sooji) and sugar. Its basmati rice products are further categorized into premium, medium, value and HORECA segments. It markets its products under its flagship brand AEROPLANE, with more than 40 different sub-brands for various products, including Aeroplane La-Taste, Aeroplane Classic, Ali baba, World Cup and Jet. Its products also include Aeroplane Super, Aeroplane 1121, Aeroplane Gold, Aeroplane Select, ALI BABA, Aeroplane Royal, Aeroplane Metro, Palm Tree, Aeroplane Super Tibar, and others.