Max Financial Services Limited is an India-based holding company. The Company is primarily engaged in growing and nurturing business investments and providing management advisory services to its group companies. Its business is categorized into two segments: Life Insurance and Business Investments and Others. The Life Insurance segment represents the life insurance business conducted across India by the Company's subsidiary. The Business Investments and others segment is represented by treasury investments. The Company has an investment in its subsidiary, Axis Max Life Insurance Limited, which is a non-bank private life insurance company engaged in the business of life insurance and annuities. The subsidiary offers participating, non-participating, and linked products covering life insurance, pensions, and health benefits, including riders for individual and group segments. These products are distributed through individual agents, corporate agents, banks, brokers, and other channels.