ITC Acquires 100% Stake in Yoga Bar for ₹645 Crore

has completed the acquisition of the remaining 52.5% stake in Sproutlife Foods Private Limited, the company behind the Yoga Bar brand, for approximately ₹645 crore through a cash transaction. With this acquisition, ITC’s shareholding in Sproutlife has increased from approximately 47.5% to 100%, making it a wholly owned subsidiary effective September 28, 2026. Sproutlife operates in the new and innovative food products segment, manufacturing and selling products under the Yoga Bar trademark. Positioned as a digital-first brand, Yoga Bar has a strong online presence through direct-to-consumer (D2C) and e-commerce platforms, alongside a growing offline retail presence. The acquisition aligns with ITC’s strategy to strengthen its future-ready portfolio in the foods segment. Sproutlife was incorporated in February 2015 and operates in India. Its revenue has grown consistently, increasing from ₹108 crore in FY24 to ₹200 crore in FY25 and ₹452 crore in FY26, based on audited financial statements. The transaction was completed through a secondary purchase of 13,445 equity shares, with no additional regulatory approvals required. It was also disclosed as a non-related-party transaction. For investors, key monitorables include Yoga Bar’s revenue growth, expansion across offline distribution channels, profitability and its contribution to ITC’s overall foods business following complete ownership. Disclosure: I do not hold any position or financial interest in the mentioned stock.