INVESTOR BRIEF: OPERATIONAL EXPANSION & NETWORK UPDATE

Subject: PVR INOX Expands South India Footprint with Premium 5-Screen Multiplex in Kochi Executive Overview PVR INOX Limited has expanded its presence in the Kerala market with the launch of a new five-screen multiplex at MyMoon, Chittoor Road, Kochi. This launch aligns with the company’s targeted expansion in key southern urban micro-markets, scaling the national network to 1,797 screens across 358 properties in 114 cities across India and Sri Lanka. Key Asset Specifications & Technology Integration The property is engineered to drive footfalls, maximize occupancy, and enhance patron stickiness through premium experiential cinema: Capacity & Visual Setup: The five screens collectively accommodate 814 patrons. The facility is fully fitted with cutting-edge 4K laser projection, Dolby Atmos sound architecture, RealD 3D, and PVR INOX’s proprietary PXL premium large-format presentation. Premium Seating Mix: Configured to optimize Average Ticket Price (ATP), four auditoriums feature dedicated luxury recliners in the back row, while the fifth offers premium lounger seating. Differentiated Ambience: Built around a biophilic "multiplex in a garden" design theme with vintage and indigenous architectural elements, aimed at increasing dwell time. F&B Execution & Revenue Optimization The cinema features an upgraded Food & Beverage operational layout to capture higher Spend per Head (SPH): Operational Efficiency: Employs digital self-service ordering kiosks, dual-sided ordering access ("piano windows"), and an integrated café footprint. Pricing & Monetization: Features tiered F&B pricing—combining compliant MRP-priced essentials with health-focused, weekday bundles, and high-margin unlimited refill formats on large concessions. Market Context This addition consolidates PVR INOX’s competitive moat and retail footprint across southern India. Supported by focused execution and operational synergies, the stock has appreciated 23.7% year-to-date.