Zee Entertainment Slides After Sharp Profit Drop, Brokerages Split on the Stock's Future

$ZEEL shares fell around 2.5% after Q1FY27 net profit declined 46.9% YoY to ₹76.3 crore, mainly due to weaker advertising revenue and higher costs linked to its return to sports broadcasting. While subscription revenue grew strongly and the Z5 platform continued to gain traction, the decline in advertising income and higher content and sports-related expenses raised concerns over near-term profitability. Brokerages remain sharply divided, with some seeing value at current levels and others turning cautious due to weak ad trends and rising costs, creating a clear Buy-vs-Sell divide on the stock.