NRAI thinks Swiggy will do the same when Zomato consents to share customer information with eateries.

Eternal's food delivery platform Zomato has agreed to start sharing customer data with restaurants, marking a key shift in the long-standing dispute between aggregators and the restaurant industry. The data-sharing however, will only be shared if the customer agrees for their data to be shared. According to the National Restaurant Association of India (NRAI), Zomato will soon begin sending pop-ups to users seeking one-time consent to for data to be shared. The pop-up will start appearing for customers starting today, asking them to consent to allow restaurants to use their data for internal and promotional activities. “The wording they are proposing is: I allow restaurants to reach out to me for promotional activities,” an NRAI representative said, adding that while this is a great development for the industry, discussions are ongoing on the final phrasing of the consent message.