Finolex Cables Ltd aims to enhance its footprint in North-East India, especially in Assam, backed by the government’s ongoing emphasis on infrastructure growth and electrification. The firm considers the area a crucial long-term growth market, with enhanced connectivity facilitating entry into additional regions. As per company representatives, the North-East has experienced consistent growth over recent years, with regional revenue increasing twofold in the past four years, fueled by enhancing distribution networks and growing brand likability. At present, the eastern area makes up about 15% of the company’s total revenue, with North-East states representing almost 17% of the sales in the region. The company anticipates the region will become a major contributor to its business within the next two to three years, bolstered by consistent demand growth. Primary growth factors consist of heightened government funding for roads, railways, and housing, as well as programs focused on enhancing rural electrification and power distribution systems. Moreover, the increasing emphasis on solar power initiatives is further driving the demand for wires and cables in the area. The company highlighted that the growth trend is fundamental and long-term, instead of a temporary surge, indicating wider development efforts throughout the North-East