From chips to carbonated beverages, Delhi has become the leading city for fast-moving consumer goods (FMCG) in India.

Households in West Delhi are at the forefront of spending on fast-moving consumer goods (FMCG), with an average yearly expenditure of Rs. 39,325 (US$ 456), which is more than twice the national average, as reported by Kantar’s FMCG Pulse. This detailed study, which excludes regionally specific items like wheat flour (atta), reveals unique consumption trends across India's metropolitan areas, influenced by both geographic location and lifestyle choices. In the Tilak Nagar–Janakpuri–Sagarpur–Vikaspuri area of West Delhi, families demonstrate a strong preference for flavorful products, allocating roughly Rs. 1,700 (US$ 19) annually on salty snacks, which is 30% higher than the city's average. They also invest significantly in sauces, ketchups, spices, and basmati rice, highlighting a clear preference for taste-driven food selections. On the other hand, households in South Delhi (Okhla, Kalkaji, Lajpat Nagar, Bhogal) acquire the largest volume of FMCG products, totaling around 240 kg per year, which is double the national average. Their consumption patterns include 45 liters of cooking oil, 17 kg of salt, and 20 liters of bottled soft drinks each year, reflecting a 30% increase over the average in Delhi. Bengaluru is notable for its focus on premium products, spending Rs. 211 (US$ 2.44) per kg on FMCG items, the highest among metropolitan areas. Conversely, Mumbai’s Greater Dharavi–Santacruz region exhibits the most frequent shopping habits, making 233 visits annually, or roughly one every 37 hours, with an average spend of Rs. 93 (US$ 1.03) per trip, the lowest among major cities. As stated by Mr. Rehan Hasan, the Head of Sales at Dabur India, the preference for larger packaging sizes across various FMCG categories in Delhi indicates greater affluence and sophisticated consumer behavior.