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Koustubh

12th Jul 2025 · SEBI-Registered Analyst

SAMHI
’s revenue mix shows a clear skew toward high-margin segments and premium partnerships.

Room revenue dominates at 72%, focusing on core hotel operations rather than lower-margin F&B (25%) or ancillary services. The portfolio skews premium with 85% of revenue from upper mid-scale and upscale segments, leaving just 15% from mid-scale properties. Geographically, they've concentrated on business-heavy metros. Bangalore (22.9%), Hyderabad (22.6%), and Pune (20.3%) together generate two-thirds of revenue, with Delhi NCR, Chennai, and Ahmedabad adding meaningful contributions. Brand partnerships are equally concentrated and premium. Marriott alone drives 64.8% of revenue, followed by Hyatt (17.3%) and IHG (16.2%). Only 1.7% comes from

SAMHI
's own branding. This strategic focus on premium brands in corporate-heavy locations gives SAMHI pricing power and operating leverage. As business travel and corporate demand normalize, the company is well-positioned for margin expansion, making it an interesting hospitality play to watch.

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