HCL Technologies Unveils AI-Powered MarTech Platform 'HCL Unica+' in India

HCL Technologies has introduced HCL Unica+, an AI-first MarTech platform, targeting India's 800 million internet users. The platform, designed for hyper-personalized marketing, has already demonstrated its capabilities by managing 500 million customer accounts across 1.4 billion touchpoints in 28 languages for a top Indian financial institution. With India's MarTech industry projected to reach $94.00 billion by 2030, HCL Unica+ aims to help enterprises capitalize on precision marketing and personalized customer experiences.