BRITANNIA

Strong demand in premium and rural segments

1. Strong demand in premium and rural segments Britannia has continued to see healthy demand for its premium biscuit and dairy products. Rural demand has gradually improved, supporting volume growth across key categories. 2. Focus on premiumisation The company is aggressively expanding premium offerings in: Cookies Cakes Dairy products Snacks Premium products are helping improve margins and profitability. 3. Expansion in dairy and adjacent categories Britannia is increasing focus on dairy products such as: Cheese Milk-based drinks Yogurt Management sees dairy as a major long-term growth opportunity. 4. Input cost trends improving Prices of key raw materials like wheat, palm oil and packaging materials have shown moderation compared to earlier peaks. This has supported operating margins in recent quarters. 5. Strong distribution network Britannia continues expanding distribution in rural and semi-urban India. The company is also strengthening direct retail reach and e-commerce presence. 6. New product launches The company has been launching products in: Healthy snacks Croissants Crackers Premium bakery products Innovation remains a key growth driver.