$CERA 1. Demand supported by housing and renovation Cera continues to benefit from steady demand in the residential housing, renovation and premium home-improvement segments. Growth in urban housing and real estate remains a long-term tailwind. 2. Focus on premium product portfolio The company is expanding its range of premium sanitaryware, faucets, wellness products and kitchen solutions. Premiumization continues to support better realizations and margins. 3. Dealer and retail network expansion Cera is strengthening its nationwide distribution by adding dealers, retailers and exclusive brand outlets, particularly in Tier-2 and Tier-3 cities. 4. Brand-building initiatives The company continues to invest in advertising, marketing and customer engagement to enhance brand visibility and maintain its position in the organized sanitaryware market. 5. Operational efficiency Management remains focused on cost optimization, manufacturing efficiency and supply-chain improvements to protect profitability despite fluctuations in input costs. 6. Healthy balance sheet Cera maintains a strong balance sheet with low debt and healthy cash flows, enabling it to fund expansion and product development. 7. Capacity enhancement The company continues to invest in capacity expansion and modernization to meet growing demand and improve production efficiency.

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