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Priyam Mehta

1 hour ago · SEBI Registration INH000019239

Happy Forgings: Moving into higher-value forgings

HAPPYFORGE
# Happy Forgings: Moving into higher-value forgings Happy Forgings Limited is moving beyond its traditional commercial-vehicle business into passenger vehicles, industrials and heavy components. Its incremental order book of about ₹950 crore could add roughly ₹340–350 per kg of realisation versus the current ₹253 per kg. The change is important because Happy Forgings is increasing the value of what it manufactures, rather than relying only on higher volumes. Its machining contribution has already increased to 89% of revenue from 87% a year earlier. The company is also expanding forging capacity, including a 10,000-ton press and a 4,000-ton passenger-vehicle press. The bigger opportunity is in heavy forgings. Happy Forgings is developing components weighing up to 2 tonnes, including applications for data centres. A ₹250 crore order book has already been identified for heavy components weighing 700 kg to 1.8 tonnes. This could change the economics of the business because higher-value components generally require greater machining and engineering content. Exports are also becoming more important. Exports contributed 28% of Q1 FY27 revenue, while the company said its incremental order book is largely driven by exports, passenger vehicles and industrials. **My view:** The interesting part of Happy Forgings is not simply its order-book growth. It is the shift toward heavier components, higher machining content and a more diversified customer base. If these orders ramp up as planned, revenue growth could come with a better product mix. **What I'm watching:** heavy-forging capacity, order conversion, export growth, realisation per kg and EBITDA margin. **Stance:** The key test is whether Happy Forgings can convert its higher-value order pipeline into sustained revenue and return on capital. **Disclosure:** I am a SEBI Registered Research Analyst. Please refer to the applicable disclosures before taking any investment decision.

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