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Pyrifera Investment Advisors

27th Jul · SEBI-Registered Analyst

Hero MotoCorp Launches VIDA EV Brand in Nepal, Marks First International Expansion

Hero MotoCorp has officially debuted its electric mobility brand, VIDA, in Nepal on July 26, 2026. This marks the company’s first international market entry for its EV portfolio, executed through a strategic distribution partnership with CG Motors (part of the Chaudhary Group). Key Highlights: Strategic Partnership: Leverages CG Motors' extensive local network to deliver premium electric two-wheelers tailored to Nepal's terrain and lifestyle. Product Lineup: VIDA VX2 EVOOTER: Available in two variants. The VX2 Plus offers a 140 km real-world range and 90 km/h top speed, while the VX2 Go offers a 75 km range. Both feature DC fast charging, removable batteries, and smart connected features (My VIDA app, OTA updates). VIDA DIRT.E K3: An award-winning electric off-roader for youth, featuring a 350W motor, removable battery, and app-based parental speed controls. Strategic Impact: Global EV Footprint: This launch is a critical milestone in Hero’s broader electric mobility strategy, serving as a beachhead for international expansion beyond India. Market Alignment: Capitalizes on Hero’s 12-year legacy of trust in Nepal while directly supporting the nation's shift toward sustainable, green mobility. Ecosystem Synergy: Reinforces Hero’s commitment to the EV transition, complementing its existing strategic alliances and investments in the global electric two-wheeler space (including Ather Energy, Zero Motorcycles, and Harley-Davidson). $HEROMOTOCO

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