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Pyrifera Investment Advisors

23rd Jul · SEBI-Registered Analyst

USL Invests INR 2.69 Crore in Craft Beverage Startup Nuvola Spirits

United Spirits Limited (USL) has approved a strategic investment of INR 2.69 crore in Nuvola Spirits Private Limited (NSPL), acquiring a 10.08% stake on a fully diluted basis through Compulsory Convertible Preference Shares (CCPS) and equity shares. The transaction is expected to close by September 21, 2026. Key Highlights: Target Profile: Founded in 2023, NSPL operates in the premium craft beverage segment with globally inspired brands like ‘Mikiamo’ and ‘Seoulmate’, offering products such as Korean Soju, Limoncello, and Meloncello. Financial Context: As an early-stage startup, NSPL reported a modest turnover of INR 0.38 crore in FY25, with projections to scale to INR 3.50 crore in FY26. Governance: The investment is an arm’s-length transaction with no promoter group interests involved. Strategic Rationale: This move aligns perfectly with USL’s strategy to identify and back innovative founders in the fast-growing premium craft and Ready-To-Drink (RTD) beverage segments. Outlook: For a nominal capital outlay of INR 2.69 crore, USL secures a strategic foothold in emerging consumer trends (like Korean and Italian craft liqueurs). This low-risk, high-potential investment allows the spirits giant to diversify its portfolio and capture the next wave of premiumization in the Indian alcohol market. $UNITDSPR

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