Zee Entertainment Enterprises Limited has entered into a strategic partnership with Content Start-up Bullet to launch India’s first Micro-Drama App. Bullet will be launched within the ZEE5 ecosystem, leveraging its strong user base by enabling access to high-quality, bite-sized entertainment directly through the platform. Bullet aims to craft native stories with a global flavour encompassing masala-paced plots and emotional punch, tailored for binge-watching in short bursts. In order to further engage ZEE5’s users across the Nation, the application will be available across languages and will harness the Company’s rich content engine and repertoire of language content.

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