FMCG COMPANIES FOCUSING ON IMPROVING TRADE RELATIONSHIP WITH LOCAL KIRANA STORES

Leading FMCG companies like

, , , , are taking fresh measures to improve trade relations with general kirana stores by providing more premium products and offerring higher margins. Till lately, FMGC giants were more focussed on ecommerce companies as their volumes were higher, however these companies were working at lower margins because of the higher business volumes from ecommerce companies. FMCG companies are investing in tools and platforms to facilitate better trade operations with local kirana stores which still accounts for over 90% of grocery sales in India.