TATA'S FASHION RETAIL BRAND WESTSIDE PLANS BIGGEST PUSH WITH 100 STORES THIS YEAR

Tata Group’s $TRENT is aiming to expand it's premium clothing brand Westside by opening as many as 100 new stores this year, double it's current pace, to reinvigorate growth. The brand — which sells apparel, beauty products, home decor, footwear and other accessories such as lab-grown diamonds — currently operates 300 stores and is looking at expansion in the northeastern states of the country, as well as building out an existing network in top cities including Delhi, Bengaluru and Hyderabad. $TRENT is seeking to expand the use of tech and artificial intelligence to improve it's supply chain, warehouse organization and product design. A new AI software suite has boosted the productivity of it's roughly 50 in-house designers, helping them generate 400 to 500 designs every week — up from an average of 50 previously.