VARUN BEVERAGES LAUNCHES TWO NEW DRINKS IN KENYA

through it's wholly-owned subsidiary, VBL Industries (Kenya) Limited, has officially expanded it's product footprint in Kenya with the launch of two new brands - 'BOLT UP' and 'XTREME FIZZ'. These brands were unveiled at a partner event in Nairobi themed 'The Next Wave', signaling the company's long-term growth ambition and deepening investment in the East African beverage sector. The immediate introduction of new products will likely boost capacity utilization in the newly integrated Kenyan facilities. Over the medium term, a favorable change in product mix toward energy drinks is expected to support overall regional gross margins, offsetting high initial marketing and digital campaign costs.