Hero MotoCorp doubles down on EV leadership with Ather
Hero MotoCorp has officially approved the acquisition of additional equity shares in Ather Energy for up to approx. ₹1,758 Crore.
This expands Hero’s stake from 29.88% up to ~32.8% (on a fully diluted basis).
The Data Behind the Conviction: Ather’s revenue trajectory over the past three fiscal years highlights the rapid shift in India's EV adoption: 📊 FY24: ₹1,753.8 Cr 📊 FY25: ₹2,255.0 Cr 📊 FY26: ₹3,671.76 Cr
The Key Takeaway: Legacy automakers face a strategic crossroads: build EV technology entirely in-house from scratch, or double down on high-growth, battle-tested market leaders. Hero’s aggressive backing of Ather shows a clear commitment to capitalizing on established infrastructure and proven execution.
What’s your take?
Is continuous capital deployment into proven EV players the smartest shortcut for legacy auto giants, or will in-house R&D ultimately win the long-term margin game?
Drop your thoughts in the comments! 👇

















