Honasa Consumer acquires 95% stake in BTM Ventures

Honasa Consumer has acquired 95% of the issued and paid-up equity share capital of BTM Ventures (BVPL), which offers men's focused personal care products under the brand ‘Reginald Men’. Consequently, BVPL has become a subsidiary of the company. The acquisition has been completed by way of secondary purchase of equity shares for an equity value of Rs 197.96 crore, which includes cash and cash equivalents of Rs 12.71 crore available on the books of BVPL as on the closing date. Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.