Balaji Telefilms, YouTube ink deal for 5 original shows

Balaji Telefilms, YouTube ink deal for 5 original shows on digital platform SEBI RA – Shubh Consultancy – Sunil Kotak – INH000015826 Ekta Kapoor’s Balaji Telefilms Limited announced a strategic partnership with YouTube on Friday to co-produce and distribute five original shows comprising 200 episodes, marking a significant pivot by the Mumbai-based production house toward digital-first content delivery. The shows, to be produced in 4K, will be distributed globally on YouTube, with Balaji retaining intellectual property rights while YouTube provides distribution and monetisation through advertising and brand deals. The confirmed titles include Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, and Kehne Ko Humsafar Hai Season 4, with additional projects currently under development. The content is slated to roll out during the upcoming festive season on the @TheIndianKDrramas channel. The announcement comes as YouTube reported reaching over 75 million adults aged 18 and above in India on Connected TV in April 2025, and holds the top reach position on CTV screens in India among media platforms as per Comscore data from May 2025. All this is for information This is not a buy/sell recommendation. thank you, technofunda24